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maruti suzuki s-presso: Maruti Suzuki S-Presso completes first anniversary with 75,000 customers – Times of India


NEW DELHI: Maruti Suzuki on Friday informed the S-Presso hatchback has completed a year in the market with 75,000 customers.
Within a year, S-Presso buyers have shown 24% higher inclination to accessorize their cars with unique and exciting accessories to match their lifestyle. S-Presso witnessed an uptake in positive momentum with increased buyer interest in the unlock phase, according to MSIL.
Maruti Suzuki introduced the S-Presso in 2020 and positioned it under WagonR in its portfolio. Available in petrol and CNG options, Maruti tried to tap the growing inclination towards SUV and SUV-ish vehicles. Designed on a similar philosophy, S-Presso gets a tallboy design and jacked up lay out. The hatchback is priced between Rs 3.71 lakh and 4.99 lakh (ex-showroom).
Maruti Suzuki S-Presso biggest competition is in the form of Renault Kwid, which is available in two engine choices.
Shashank Srivastava, executive director, Marketing and Sales, Maruti Suzuki India Limited, said, “Within a short span of a year, Maruti Suzuki S-Presso has carved a strong niche for itself with many segments first features like dynamic center console with SmartPlay infotainment system, steering mounted audio and voice control etc. In line with the aspirations of young India, S-Presso is exclusively designed to offer a mini SUV feel with the best of technologies and features. Rightfully pegged as the ‘Genki car’ S-Presso stirs right notes to pep-up the industry.”

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